Intangible Assets: Startups That Look Beyond The Tech Toy Craze And Use Their Talents To Help Others

There are so many talented entrepreneurs out there that it’s impossible to keep track of them all! Today’s innovation extends beyond fancy gadgets, and can truly create social good when placed in the hands of willing entrepreneurs. Many of these pioneers make it their mission to help others, leading the charge in finding creative solutions to both social and academic problems. Read on for how they’re making the world a better place!


Amara Humphry wanted to put an academic twist on actionable data. She came up with Gooru, a free search engine for education and study materials. Gooru provides resources on content ranging from elementary school subjects to high school subjects. Teachers assemble lesson plans, exams, and study guides based on their Gooru experiences, and organize them in ways that help other teachers. Gooru also analyzes students’ learning styles, and identifies patterns to show them how they learn and how their learning techniques can improve. Check out Gooru at

Bayes Impact

Paul Duan and Eric Liu founded the nonprofit Bayes Impact in order to solve social problems through more efficient use of data. Their projects range from identifying money laundering schemes to establishing credit for poor workers in underdeveloped nations. Through their aptly named Bridge movement, they give law agencies better tools for collecting, examining, and sharing data. This alleviates the problem of different law enforcement organizations collecting different types of data and storing it within incompatible systems. Find out more at

Chariot for Women

Michael Pelletz was driving for Uber 17 hours per day after losing his job in January 2016. His wife’s concerns about safety echoed in his ears as he worked to support his family, often driving young women home from bars and clubs late at night. As a protective father of two daughters, he developed Chariot for Women out if his desire to ensure safety for female passengers and drivers. Many women who had wanted to become Uber and Lyft drivers can now work for Chariot for Women without fear of being harmed by male passengers. This exclusively female rideshare service even gives back by donating to various charities. Your chariot awaits at

Code Naturally

The Code Naturally team realized that learning to code is difficult for most students because it is taught in a way that doesn’t feel fluid or intuitive. Sukh Singh, Alfred Young, and Asher Gardner designed Code Naturally to function as a mathematical approach to teaching coding to fledgling computer programmers. They’ve been working with local schools in Santa Cruz, California to get feedback on their app, and to learn more about student and teacher needs. Their system uses games and handwriting recognition to help students master commands in touch-enabled lesson software. Learn more about their beta testing at


LaunchPad functions as a branch of OneGirl, an Australia-based human rights group that creates educational opportunities for girls in Uganda and Sierra Leone. Creator Chantelle Baxter realized that most African girls miss school when they’re menstruating due to lack of affordable feminine hygiene products and public shame about menstruation. She created LaunchPad, which now manufactures and sells biodegradable pads at a reasonable price. The pads are distributed by a system of female entrepreneurs who are given business training buy OneGirl. Get more information at